GBP Optimization: Ace Local Search Results with Google My Business

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Google Business Profile is a free service from Google that helps local business owners boost their online visibility on SERPs and other Google platforms, like Google Maps. A well-optimized Google My Business profile can take your business to new heights and attract potential customers.

However, these objectives require exemplary efforts in the right direction. Therefore, consider hiring a professional with experience in providing a reliable GBP optimization service. 

In this blog, let’s understand in detail why your business needs Google Business Profile optimization and how you can achieve your goal.

Why is Google My Business Optimization essential?

Google Search algorithms are very tricky and complicated. It won’t just let your business rank on top local Google search results. That’s the reason why you need GBP optimization in the first place to dominate local businesses.

Improve Engagement

Today, an increasing number of consumers simply enter and exit Google without the need to visit external websites. The reason is that the information available on the SERPs is often enough to address their queries. 

Given the busy nature of consumers’ lives, they prefer to interact with your business through an optimized Google Business Profile rather than visiting your official website. This shows the importance of GBP optimization to ensure quality engagement and conversions.

Boost Your Local SEO Ranking

Google’s algorithm to rank businesses online goes beyond proximity and relevance. It also considers activity level and the quality of information available. Therefore, optimizing your GBP conveys these signals to Google and the search engine ranks your website accordingly. The higher the rank, the more the visibility of your business. 

If you need assistance from a digital marketing expert for result-driven Google Business Profile optimization services, feel free to contact a professional.

Convert More Customers

A regular GBP provides limited assistance in attracting customers. While with little business information, they can locate you and read reviews, optimizing Google Business Profile posts allows consumers to discover you in keyword searches. They will call you, visit your profile, ask for a quote, book appointments, and more.

How to Optimize Your Google Business Profile

Here are some ways to transform your GBP into a lead-generating tool for your business:

Create Your GMB Account

Please note that your Google My Business account is used to get access to and optimize your Google Business Profile. This means that first, you need to create a GMB account and ask Google to connect it with your GBP. 

  1. Go to google.com/business.

  2. Click “Manage now.”

  3. Enter your business name and click “Next.”

  4. Enter your address. If you’re a service area business and don’t have a physical store but deliver services, click the “I deliver goods and services to my customers” and “Hide my address” checkboxes.

  5. Choose your primary business category. You have to pick the most accurate category that describes what you do.

  6. Add your phone number and email.

  7. Add hours of operation.

  8. Add your website's URL.

If you find it difficult to get into the technicality of it, hire experts who can provide you with the best GBP optimization services in your area.

Get Your Listings Verified

Usually, Google sends a postcard for verification, which gets delivered in 5 business days. When it shows up, it contains a code you need to enter into your GMB dashboard to verify your business. 

Sometimes, you might have the option for phone verification—click "Verify now" and enter the code from the automated call. If you encounter issues or don't receive the postcard, contact Google My Business support on Twitter @GoogleMyBiz for assistance.

If the problem persists, call for professional Google Business Profile Services.

Embed Keywords and CTA

Your main goal should be to keep your listing as simple as possible. Seek assistance from an SEO expert to conduct optimal keyword research and incorporate those keywords into your profile that potential users might use in their searches for your services.

Ensure these keywords are carefully embedded into the titles, subtitles, descriptions, and more. Once you are done, you will be able to handle this new platform efficiently. However, be mindful of the character limit while optimizing these sections with keywords.

Furthermore, Google provides a wide range of call-to-action buttons, such as Book an Appointment, Get in Touch, Call Us Now, etc. These are some of the ideal CTAs you can use to emphasize your message.

Add Images and Videos

According to Google, businesses that upload visuals receive 35% more CTR to their websites. Therefore, you must take this aspect very seriously.

There are various types of images that you can add to your Google Business profile, including:

  1. Profile photo

  2. Cover photo

  3. Additional photos, such as event pictures, office rooms, service/product images, interior images, exterior images, etc.

Please note that the images you use are in JPEG or PNG format and the size should be around 10KB to 5MB. The size of the video should be less than 100MB with a 720p or higher resolution.

Some Other Ways You Can Optimize Your Google Business Profile

  1. Mention your hours of operation

  2. Include Q/A section

  3. Get reviews from satisfied clients

  4. Grab more attention through Google Posts

  5. Add products and services

Final Words

From adding visuals of your products and embedding your company’s map location to addressing your customers’ queries, setting up and optimizing your GBP has numerous benefits. No one knows what Google uses as a ranking factor, but we know what it does—rank businesses on the SERPs. 

Therefore, use your Google Business account to provide detailed and trusted information about your business listing and maintain it to attract potential customers. Opt for a professional business optimization service in case you're not aware of how local search visits work.
Location: 2060 N Loop W Suite 150, Houston, TX 77018, USA

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